For anyone making money online who gets on sales calls and keeps watching deals walk.

Why Do Some Salesmen Close Almost Every Call While You Keep Hearing "Let Me Think About It"?

Most deals are lost before you ever mention the price. This short playbook shows you the simple mistakes behind them, and how to fix every one, starting with your very next call.

Some salesmen close almost every call they take. You keep hearing "let me think about it."

Here's the thing. Most of the time they don't know more than you do. They just aren't making the mistakes you're making.

You get on the call a little rushed, maybe with a camera pointing up at you and the light behind your head. You go through your script nice and quick because you're nervous. You pitch before you really know what the person wants. And when they say "let me think about it," you say "no problem" and wait for them to come back.

They hardly ever come back.

If any of that sounds familiar, don't beat yourself up. Nobody ever sat you down and showed you the basics. That's all the guys closing every call have that you don't.

I've been in marketing and sales since I was 14. I've coached hundreds of people and businesses around the world. And when I started doing calls, I made every one of these mistakes. I was so stuck on my script that people actually thought they were talking to a machine.

What fixed it wasn't a clever closing line. It was simple stuff. Looking like someone you'd trust. Smiling. Slowing down. Actually listening. Helping the person see their own problem clearly. And following up until I got a real answer.

Because here's what I believe. If you have a good offer, it's your duty to help the person in front of you make that decision. Letting them walk away still stuck with the problem does them no favours.

That's what Simple Selling is about. One rule runs through the whole playbook: make buying make sense.

It's short, it's plain English, and you can read it tonight and use it on your very next call.

Why the guys you're losing deals to aren't better than you

Back when selling was done face to face, nobody had to be told the basics. You'd turn up looking like someone people could trust. You'd smile, and you'd actually listen to the person sitting in front of you.

Then sales went online and loads of people just dropped all of it.

Now you've got guys jumping on Zoom with a camera pointing at the ceiling, light coming from behind so their face is a shadow, unmade bed in the background. They panic, rattle the script out at a hundred miles an hour, forget to breathe, freeze halfway through a sentence. Then they pitch something the prospect never said they needed.

And when the prospect goes quiet after the call, they leave it. "He'll come back when he's ready."

He won't. He's busy. He forgets. The motivation he had on the call is gone by Thursday. Somebody else follows up with him and takes the deal you'd already done the hard work on.

Sit with that for a sec. You paid for the lead or spent hours getting it, you got it on a call, you did 90% of the work. And someone with half your skill gets paid because he looked the part and picked up the phone twice.

That's happening to you every single week you don't fix this.

Simple Selling: The Playbook To Make More Sales More Often

It's short on purpose. I made it so you don't need to take notes. You can read it tonight and it'll be fresh in your head for your next call.

The whole thing runs off one rule I give you on page 2. "Make buying make sense." Everything after that is how you actually do it on a call.

Here's some of what's inside:

• The date question I want you to ask yourself before every single call. If your answer's "no," you're probably losing deals before you've even said hello. (Chapter 1)
• Why I'd bet a moody face costs you more closes than a weak script ever will, and the fix takes about two seconds. (Chapter 1)
• The one bit of clothing I tell people to wear on calls. Most of you won't like this one. Do it anyway. (Chapter 1)
• The camera upgrade you already own and probably aren't using. It's sat in your pocket right now. (Chapter 1)
• Where your light should come from on a call. Most guys get this backwards and look like they're in a witness protection interview. (Chapter 1)
• Why you get 80% of the way to a good call just by not messing the conversation up, and what's actually making you mess it up. (Chapter 2)
• The real reason your mind goes blank halfway through a call. It's not nerves and it's not your script. It's physical, and you can fix it on your very next call. (Chapter 2)
• What your ancestors have to do with you being scared to talk to strangers on Zoom. (Chapter 2)
• How I stopped people thinking I was a robot, and why the same fix makes your pitch land harder. (Chapter 2)
• The one word I want you to write on your wall. Every sale you make or lose comes down to it. (Chapter 3)
• Why telling a prospect about their problem kills the sale, and what to do instead so they say it out loud themselves. (Chapter 3)
• The exact back-and-forth from a weight-loss call, line by line, where the prospect goes from buying a $1,000 program to buying something he's genuinely terrified of losing. When you read it you'll get why your calls feel flat. (Chapter 3)
• What to do when someone stops answering your texts. And what to do when he stops answering your calls. (Chapter 4)
• The two answers you keep following up for. Anything in between doesn't count. (Chapter 4)
• Why reading the whole book is only 1% of the job, and the bit that actually gets you paid. (Chapter 5)

"Bro, this all sounds too simple"

Yeah. It is.

That's why it works and that's why nobody sells it to you. Complicated stuff sounds expensive, so that's what gets pushed online. 40-step frameworks, objection-handling scripts for every possible excuse, "advanced closing psychology."

Meanwhile you're on calls with bad lighting, talking too fast, not listening, never following up. Fix those and the clever stuff barely matters.

If you apply everything in here straight away, I reckon you'll at least double your close rate pretty quickly. Reading it won't do that. Doing it will.

What waiting actually costs you

Have a look at your calendar. How many calls have you got booked this week?

Every one of those is going to go one of two ways. You run it the way you've been running them and hope this one's different. Or you go in having fixed the stuff that's been quietly losing you deals.

Then think about the leads from last month who said "let me think about it" and you never chased. Some of them are still sat there, waiting for someone to follow up. Chapter 4 alone could put a couple of those back on the table.

What's one closed deal worth to you? For most people selling online, one client pays for this many times over. And you use it on every call you take from here on, not just once.

So the reason to grab it now is simple. Your next call is coming whether you've read this or not.

Who this is for

It's for you if you sell anything online, like coaching, services, agency work or high-ticket offers, on calls or in DMs. You're getting leads but too many end in "let me think about it." You're willing to actually change how you show up.

It's not for you if you want a magic script that closes deals while you sit there, or you're going to read it, nod along and change nothing. And if you think looking and sounding professional on a call is "optional," honestly, save your $97.

SIMPLE SELLING: The Playbook To Make More Sales More Often

• The full playbook: 5 chapters + P.S.
• Instant PDF download, so you can read it before your next call
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